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HP Empowers Jakarta’s Street Children to Code with Edelman APAC


Edelman’s creative team presents a powerful project with HP and NGO Prestasi Junior

HP Empowers Jakarta’s Street Children to Code with Edelman APAC

Indonesia suffers from one of the largest wealth gaps in the world, and its only growing wider. 40,000 children live on the street, and hardly have access to a computer, let alone an education.
Recognising that this cycle of poverty was on track to worsen, HP decided to take action and find a way to empower and educate this untapped source of raw talent. 

HP partnered with NGO Prestasi Junior to set-up a makeshift classroom under a highway bridge and hosted a four-week curriculum teaching 20 kids to code using only paper and ink. 

The most amazing part – Indonesia's Ministry of Education endorsed the Street Code curriculum with the goal of expanding its reach to more children.
The project will be featured at this year’s Cannes Lions festival.

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Edelman APAC, Thu, 18 May 2023 02:51:05 GMT