Howatson+Company Named New Agency of Record for Domain

Domain Group has moved its flagship creative account to Howatson+Company after a pitch process. In addition to brand and creative services, Howatson+Company will also support the enablement of marketing technology and customer experience, as Domain Group accelerates its personalisation capability.

Rebecca Darley, chief marketing officer, Domain Group said:

“We thoroughly enjoyed the process with Howatson+Company, who demonstrated strong capability to deliver on our ambitious customer vision and brand evolution. I'm very passionate about strategic business partnering and I'm thrilled to have the H+Co team work alongside our teams to elevate our capability even further, bringing to life our marketplace strategy.”

Chris Howatson, founder and CEO, Howatson+Company added “This is a proud moment for H+Co. We were inspired by Domain’s vision, their expansive ecosystem of property services and the kindness and ambition of their people. To join their team is a privilege”.

The Domain win is an early present for Howatson+Company – the agency celebrates its second birthday on the 20th February. 

We asked Chris about the win and its surrounding context.

LBB> How does the Domain win align with Howatson+Co's broader vision?

Our vision is really simple. Work with great people who seek great work to create great businesses. Domain is, and want, all three. And importantly, they’re inviting us to work all across their business – brand, customer and design. So the shape of the work will be diverse, allowing us to impact beyond the scope of communications alone. 

LBB> Any exciting plans in store to celebrate the company’s 2nd anniversary? Or, indeed, for the rest of 2023?

Yes! Everyone is going to make their favourite dish for a family lunch to celebrate 24 months. As for the rest of the year, there’s lot of exciting things to announce shortly. New work is coming soon… We’re about to launch our ventures business having now invested at seed rounds in three businesses across media, insurance and FMCG. We are also launching our own suite of marketing SAS products across AU, Asia and the UK. And we’re expanding our premises in both Sydney and Melbourne. It’ll be a fun year.