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Creative

How Many Features Can the Kia Sorento Showcase in 300 Feet?

The latest campaign from David & Goliath features 'the world's shortest test drive'?

How Many Features Can the Kia Sorento Showcase in 300 Feet?

The answer lies in the latest spot by Kia Motors America (KMA) which demonstrates 17 features on a  335-foot straightaway in 22-seconds flat, making it the shortest test drive ever. In the spot, titled “The World’s Shortest Test Drive,” KMA leverages the ever-dwindling attention spans of consumers by turning the typical test drive on its head and challenging the usual car features ad by literally packing the most innovative and desired features into it. Because life’s too short for boring test drives. 

The latest creative entry to bear Kia’s new brand positioning Give It Everything, “The World’s Shortest Test Drive,” illustrates how Kia gives it everything by putting the Sorento through its paces, showcasing many available features.

“When you think about what Give It Everything means at its core, it’s about being relentless in your pursuit of greatness. Even if that pursuit is only 300 feet,” said David Angelo, founder and chairman of David&Goliath. “What better way to prove the essence of your brand tag line than by challenging how we deliver our product message.”

The spot goes live TODAY, Tuesday October 15, with the :22 ad [HERE]. Created by David&Goliath (D&G), the spot shows the impressive range of features available in the 2019 Sorento, in a highly-choreographed film, shot all in-camera on an airstrip just outside of Los Angeles. Working with a team of stunt drivers and product experts, all of the features were carefully plotted so that they could be seamlessly demonstrated in what is a glorious (and very time-efficient) celebration of modern technology. 

Check out the spot below:

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AGENCY

Creative Agency: DAVID&GOLIATH

Founder & Chairman: David Angelo

President: Yumi Prentice

Executive Creative Director: Mark Koelfgen

Group Creative Director/Art Director: John O'Hea

Group Creative Director/Copywriter: Steve Clarke

Copywriter: Caleb Nyberg

Art Director: Peter Watson

Managing Director, Broadcast Production: Paul Albanese

Director, Business Affairs: Natasha Royzina

Associate Business Affairs Manager: Amy Santana

Senior Communications Planner: Natalie Gomez

Associate Director of Project Management: Genie Lara

Senior Project Manager: Paul Stephens

Senior Creative Resource Manager: Nina Pena

Managing Director: Jeff Moohr

Account Director: Jay Mattingly

Management Supervisor: Kylie Lemasters

Assistant Account Executive: Salim Collins

Account Coordinator: Nick Janner

Product Information Manager: Mark McNaul

Managing Director, Integrated Production & Technology Services: Peter Bassett

Executive Digital Producer: Justine Kleeman

Digital Producer: Genevieve Shah

Management Supervisor, Digital: Sarah Masket

Account Executive, Digital: Gabriella Mourad

Production

Production Company: Spinach

Director: Julian Smith

Managing Director/Executive Producer: Adam Bright

Executive Producer: Jonathan Carpio

Producer: Stan Sawicki

Director of Photography: Julian Smith

Post Production

Editorial/Post Company: Spinach

Editor: Adam Bright

Executive Producer: Jonathan Carpio

Category: Automotive , Cars