How Loco is Spicing Up Accountants For the Pope

In advance of this week’s World Congress of Accountants 2014, Loco and Loveurope have worked closely with the Chartered Institute of Management Accountants in devising and producing two groundbreaking films for their esteemed organisation.

Partnering with their American counterparts, the AICPA, CIMA are extending their global reach, and have chosen to work closely with Loco in developing films that reflect their forward-thinking approach to technology, recruitment and brand perception. 

Director Darren Statman developed the film concepts in conjunction with Loco's Executive Producer, Chris McKeeman and Creative Director, Danny Coster, Loveurope’s Creative Director, David Poole, and CIMA’s Head of Marketing, Steve Brown.

The first of these films, ‘Who We Are’, is based on three characters demonstrating passion, integrity, expertise and achievement in personal pursuits, which also clearly reflect the core values held by CIMA. The film is pitched at a global market of existing, and prospective members.

Text Appeal, the cross-cultural division of Loveurope, through regional research, accessed a list of characters and their pursuits, finally settling on our Cellist, Boxer and Skateboarder.

Following on from the successful collaboration with Director Darren Statman and DOP Sam Care on our Bentley films, Loco brought them together again to shoot the films. Loco provided all the project management, production and postproduction throughout. The film was shot on an Arri Amira, at speeds up to 200fps providing plenty of opportunity to achieve dramatic slow motion sequences, whilst allowing colourist Kenny Gibb great scope to create a strong and dramatic grade. These films were premiered at the Auditorium Parco Della Musica in Rome, an event attended by Pope Francis.

To see more work by director Darren Statman, click here.

Thanks to:

Mark-Anthony Bradley - http://markanthonybradley.com/

Circonflex - http://www.circonflex.co/