San Sareen - regional VP, impact.com, discusses influencer and creator marketing with Lesley Barett, former head of affiliate marketing & strategic partnerships, edX & GetSmarter, now running her own consultancy. They discuss:
- Changes in the influencer/creator landscape and in how consumers look for trusted advice when researching products and services they are looking to buy
- The importance of campaign planning and setting KPIs
- The process – influencer/creator campaigns take a lot of set-up; it’s a long process
- Why technology is essential to scale influencer/creator campaigns, providing unified tracking, reporting and analysis
- How to negotiate contracts with influencers/creators
- The importance of quality content
Watch impact.com Creator Conversations with Sanchit Sareen and Lesley Barett here.