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Trends and Insight in association withSynapse Virtual Production
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How Influencer and Creator Marketing Is Solving the Consumer Trust Challenge

01/05/2024
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Sanchit Sareen and Lesley Barett discuss changes in the influencer/creator landscape

San Sareen - regional VP, impact.com, discusses influencer and creator marketing with Lesley Barett, former head of affiliate marketing & strategic partnerships, edX & GetSmarter, now running her own consultancy. They discuss:

  • Changes in the influencer/creator landscape and in how consumers look for trusted advice when researching products and services they are looking to buy
  • The importance of campaign planning and setting KPIs
  • The process – influencer/creator campaigns take a lot of set-up; it’s a long process
  • Why technology is essential to scale influencer/creator campaigns, providing unified tracking, reporting and analysis
  • How to negotiate contracts with influencers/creators
  • The importance of quality content

Watch impact.com Creator Conversations with Sanchit Sareen and Lesley Barett here.


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