How BETC & Ubisoft Hacked The Streets of LA to Prank Passersby

What if you had limitless control of the world around you through your smartphone? 

Ubisoft, in collaboration with their 360 communication agency BETC, has made this fantasy a reality with the launch campaign of its next game Watch_Dogs.  

In this video you'll see some amazing - and sometimes hilarious - reactions from people who unwittingly partook in this experiment, where a friendly salesman takes them from turning off lights to causing a terrible car crash.

So if a mobile phone salesman offered an application to hack electronic devices around you: ATM, cars, traffic lights ... what would you do? 

Credits

Agency: BETC Paris 

Agency Management: Jean-Charles Caboche, Tiphaine Du Plessis, Thomas Boutte, Damien Clanet 

Creative Director: Stéphane Xiberras 

Artistic Director: Benjamin Le Breton 

Assistant AD: Antoine Coucoureux 

Copywriter: Arnaud Assouline 

Traffic: Agnès Rollin 

Producer: Michel Teicher, Tatiana Pierre 

Production House: Rita Films 

Sound Production: THE 

Director: Cécilia Verheyden