House 337 Brings Stylish Adventure to First Advertising Campaign for THE OUT

House 337 adds panache and premium adventure to the world of car hire with its first major campaign for THE OUT, Jaguar Land Rover’s luxury car rental brand.

THE OUT campaign runs across digital out of home across London, and on social media. It builds on the LIVE YOUR OUT creative platform to showcase THE OUT as the perfect solution to escape the frenetic pace of urban life and embrace the great outdoors. It aims to drive brand awareness and expand THE OUT’s customer base.

The five campaign executions are led by spectacular photography. They use some of the UK’s most beautiful destinations as a backdrop to showcase THE OUT’s fleet of sleek Jaguar Land Rover models. Each invites and inspires the audience to get out for some luxurious adventures. 

THE BREAK OUT features a surfing family ready to catch some waves. In THE DINE OUT, a couple picnic alfresco amidst stunning countryside. THE HANG OUT shows friends enjoying time together around an open fire, while THE SLEEP OUT captures the magical glow of a “glampsite” at night. Finally, THE FAR OUT shows hikers taking to the trails through rolling countryside, capturing the essence of exploring and escapism.

The copy and imagery go straight to the heart of the creative platform. The campaign cements THE OUT in people’s minds as the preeminent luxury car rental service for affluent urban adventurers.

Matthew de Graft-Hayford, head of marketing at THE OUT, said, “Our audience want an experience of adventure and exploration. The LIVE YOUR OUT campaign grabs their attention and shows our target market that our service is designed to meet their needs and high expectations from the moment of the booking itself.”

Matthew Harrington, executive director at House 337, said, “THE OUT continues to provide an industry-leading premium service in luxury car rental. The striking creative and resonant message of this campaign marks a step forward towards building wider recognition of the brand and expanding its customer base.”