Horizon FCB Dubai is Only Middle East Agency Winner in 'Creativity in the Metaverse' Category at LIA

Horizon FCB Dubai announced another breakthrough, the only agency in the Middle East region winner of awards in the ‘Creativity in the Metaverse’ category at the ‘London International Awards’ (LIA) that just took place in Las Vegas.

Horizon FCB Dubai won two awards for its ‘Breakchain with Blockchain’ campaign for the ‘Children of Female Prisoners’ Association’: one Silver in ‘Blockchain’ and one Bronze in the ‘NFTs’ category. 

Reham Mufleh, general manager of Horizon FCB Dubai said “it’s not easy to resist the temptation to follow fads. We wanted to use the metaverse world in a way that is truly and genuinely useful to our cause and achieve the economic multiplier.”

Mazen Jawad, CEO of Horizon Holdings added “always on the frontline of innovation, we’re really happy to have made a creative mark in the metaverse, a fully realised digital world that enabled us to bring awareness and freedom to thousands of women who needed a platform to break their chains.”

Listed as one of only five global shows in the WARC Creative 100 Ranking, LIA is rapidly rising to become one of the industry’s most important shows. LIA continues to hold the unique distinction of being the only international award owned by a woman and having a full-time staff of only women.