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Homesense Branches Out of TK Maxx in Tongue in Cheek Campaign

06/10/2023
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Stylish spots from Riff Raff director Max Siedentopf introduces the homeware brand to a wider audience

Director Max Siedentopf strikes again!  

In these series of punchy films, Riff Raff director Max Siedentopf seeks to introduce Homesense to a wider audience. He crafts a bright and subtly layered look, infused with a delightfully absurd feeling. 

Through global creative agency Wieden+Kennedy London, this campaign capitalises on Homesense’s famous sibling brand, TK Maxx in a way that is stylish, self-aware and tongue in cheek.

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