Holy Moly Underlines Its ‘Pure’ Credentials with Cheeky Campaign

Holy Moly, known for its fresh and flavourful range of dips, has launched an audacious and vibrant outdoor advertising campaign for its guacamole with the help of independent creative agency AGIT8.

The striking creative features reactions from satisfied customers, but with expletives covered using the Holy Moly logo as a ‘sticker’, playing into the brand’s strapline ‘Purer, Tastier, Holier’.

The campaign features over 1,000 poster sites across the Greater London rail network, utilising 4-sheets and 6-sheets courtesy of National Rail, through JCDecaux Nurture programme. This playful and irreverent campaign will captivate commuters for several weeks, culminating on National Avocado Day, celebrated on 31 July!

In addition to the outdoor advertising, Holy Moly is developing a series of marketing activities designed to amplify the campaign's reach and impact through paid and organic social media channels as well as tactical opportunities. 

Chris Busher, marketing head honcho at Holy Moly, said, “We wanted a campaign to literally get Holy Moly on consumers' lips whilst bringing to life our bold and witty personality. AGIT8’s campaign does this perfectly and allows us not only to use it across traditional OOH, but also to have a bit of fun across our social channels, events and guerrilla marketing.”

Gerry Human, executive creative director at AGIT8, added, “Holy Moly, what an exciting brand this is. It’s not often a brand has such strong stand out in the category, backed by outstanding products too. Our goal with this campaign was to create something that not only grabs attention but also brings a smile to the faces of London commuters, amplifying the love for Holy Moly.”