Holler’s Interactive Hub for Mercedes-Benz

In a first for Mercedes-Benz’s vans, Holler has created a series of interactive content pieces for the Mercedes-Benz van range.  A purpose built HTML 5 platform, to work across a range of devices, acts as an interactive hub for audiences to test their wits against a series of product led films.

 

The agency has created four films aimed at fleet buyers and van drivers that ask the audience to guess the outcome of a variety of challenges.  If users give the correct answer they are entered into a draw to win tickets for “Van Experience”- an annual event held by Mercedes-Benz where van drivers can take part in a series of challenges, driving vehicles on a skid pan, taking the Sprinter 4x4 off road and put the new Citan van through its paces.

 

James Kirkham of Holler says: “We’re making vans less about the outdated ‘Man in the van’ stereotype by creating a sleek website and an exciting and engaging user experience.”

 

The interactive videos provide a competition mechanic for tickets to Van Experience.  These are only available through dealership qualification and Mercedes-Benz is the only manufacturer to run this kind of event so we expect a lot of visitors to the site.  The competition runs until the end of May and the site will then carry other interactive challenges for Mercedes-Benz vans. 

 

Martin Jaskolowski Digital Communications Specialist of Mercedes-Benz vans explains:  “I’m delighted to push engaging content for Mercedes-Benz vans, primed for the digital space. This is content marketing done in a smart social way.  By combining interactive videos with a fully integrated HTML 5 build, we can reach maximum engagement across all devices.  I’m excited that ‘Challenge The Van’ can set the benchmark for future iterations of van content communications.” 

 

Holler won the Mercedes-Benz social strategy account in June 2012, following a pitch against six other agencies including AMV and Weapon 7.  Holler is the incumbent on the Mercedes-Benz social strategy account and handles activity for Mercedes-Benz vans as part of its remit.