Holler Wins Pretty Green

Holler has won a new client, Pretty Green, the clothing brand founded and designed by Liam Gallagher.

 

The partnership aims to expand the brand by repositioning it in the market, attracting new customers and retaining current ones. The win has resulted from a gradually growing relationship between the agency and the brand. Holler is now positioned as Pretty Green's lead agency alongside Neighbour, the branding and design agency.

 

Holler will lead ‘below the line’ digital communications for the brand as well as dealing with strategy, communications planning with ‘above the line’ media buys. They will also simultaneously support regular brand developments, including the promotion of new season's lines.

 

The exclusive sunglasses range will launch in early spring 2012 and will be the first piece of activity undertaken by Holler. This campaign will be a unique interactive event supported by the involvement of Liam Gallagher, together with loyal fans of the brand.

 

Adam Clarkson, Business Director at Holler says: “Working to realise Pretty Green's aggressive growth targets, while repositioning an already healthy British high street fashion brand, will allow us to push the boundaries and explore next level digital content and social integration within the retail environment. We're looking to take them from successful start-up status to being recognised as a major player in their market, facilitated by highly creative and online campaigns across the piece.”

 

Nigel Grant, Brand Director at Pretty Green says: “Pretty Green has enjoyed a successful first few seasons and we are currently where we planned to be. It is now an important time for the brand with the ever changing and challenging retail landscape to be in line with, if not ahead of, our competitors. The appointment of Holler will underpin an drive our digital strategy, keeping the brand on target with our growth strategy.”