Holler Turns Facebook Hacking Into a Game Show for Cybersmile

Holler has created a new TV show to air on London Live, highlighting the issue of cyberbullying for the charity Cybersmile.

The TV show, called CTRL Freaks, is a game show where two contestants hand over their social network log-in details to three comedians, allowing them to take over their social reputations.

To stay in the game the contestants must go along with everything the comedians post on their social networks on their behalf, such as how they are feeling, a fabricated event or a public confession.

The contestants’ reactions are filmed by hidden cameras as the comedians put their reputations on the line. The contestant judged to have best handled the experience wins a dream holiday.

CTRL Freaks will run in six episodes on London Live every week with the first episode airing on Wednesday, 4th June at 10pm.

The show’s opening and closing credits drive the audience to the anti-cyberbullying charity’s website cybersmile.org

The move marks the first time Holler has developed a piece of original broadcast IP to tackle a client brief.  

A total of 38% of young people in the UK have been affected by cyber-bullying, according to Government figures released last year. 

Jonathan Fraser, Holler’s Global Head of Strategy & Ideas, said: “Cyberbullying is on the increase mainly because people don't understand it's a real issue. We pitched the platform idea for CTRL Freaks to broadcasters and we’re excited that London Live has commissioned the series. We wanted to show genuine reactions to everyday cyberbullying in a way that connects to an audience.”