Holler creates Sustainability Stories Campaign For Logica

 

Logica, a leading business service and technology company, has appointed Holler to create its first pan European digital campaign with a focus on sustainability.

 

Holler has created www.sustainability-stories.com to showcase European sustainability projects and highlight inspiring stories from around the world.

 

The specially created microsite features a competition where one standout entry will win €20,000 of consultancy from Logica’s European team of sustainability experts. The UGC (user generated content) element of the hub will allow local projects to showcase their work, discover projects from around the world, connect with like-minded individuals, as well as Logica experts.

 

Holler is also tasked with marketing the campaign through digital and social media channels and co-ordination across European markets. The UK activation will include a blogger outreach programme and building partnerships with Universities and local groups that promote sustainability.

 

Nicole Schulte, Head of Global Theme Campaigns, Logica said: “As an established leader in sustainability technology services we immediately liked Holler’s cut–through creative concept of Sustainability Stories. Not only does it allow us to tell our best stories, it also creates a sense of community allowing users to highlight projects like our own that deliver innovation and create new business opportunities today. We look forward to seeing the results of this amplification campaign.”

 

Pete Jackson, Planner at Holler, adds: “By offering people the chance to win €20,000 worth of consulting, Logica are reinforcing their mantra of ‘Be Brilliant Together’ by providing the business support of a big organisation to the smallest of projects.“

 

 

Credits

Planner: Pete Jackson

Marketing Manager: Jilly Grey

Creative Director: Will Pyne

Designer: Colin Lee

Project Manager: Hana Smart