Hogarth Worldwide Welcomes Dan Samson and Haniah Omar as Creative Leads

Hogarth Worldwide, the WPP global creative content production company, today announce the additions of Dan Samson as head of creative experience and Innovation, and Haniah Omar as creative director. 

Dan Samson joins the Hogarth team from MediaMonks where he worked as their creative director in Singapore. With over 16 years of experience, his diverse conceptual background comes from working for companies like B-Reel, and with brands such as Red Bull, Meta, Google, YouTube, Samsung, Nike and Evian. 

Dan will focus on creative direction and leadership, working to inspire the team of creative content and production experts across operations in EMEA. He will also lead new strategic partnerships globally, in addition to heading up The Foundry.

"I'm thrilled to join Hogarth during its transformation and evolution, offering world-class creative and rock-solid production that blends innovation, experience and creative technology. As a creative, I love that we can make almost anything at Hogarth." Dan Samson, Hogarth Worldwide.

Haniah also joins Hogarth from MediaMonks. Having worked for the likes of Leo Burnett and Grey Group, she brings over 20 years of advertising experience, working on brands such as LG, Google, Shiseido, Disney, Kia, Evian, and GSK. Haniah has broad skillset with expertise in digital, social and technology-led campaigns, brand repositioning and guardianship, film and print campaigns, and social-issues led work. 

Responsible for producing creative work across all channels, Haniah will help grow Hogarth’s creative department.

“Right now, we are living through the fastest changes in advertising ever, with technologies like A.I. and 5G changing everything about how brands reach audiences,” said Haniah. “Hogarth is perfectly placed to help brands benefit from this transformation, as the firm has combined top-tier creative, technology, strategy, production and client servicing into one team.” Haniah Omar, Hogarth Worldwide.

Dan and Haniah will both report to Mehta, global chief creative officer, Hogarth Worldwide.

Mehta Mehta, global chief creative officer at Hogarth, said, “Dan connects creative thinking with his deep understanding of technology to bring a fresh perspective for our future focused clients. Haniah understands human emotions, storytelling and has a keen eye on what is happening in the creative and technology space. We welcome them both to the Hogarth family.”