H&M Empowers Feminine Strength for Sustainable Spring Summer 2021 Swim Collection

Fashion brand H&M presents its Spring Summer 2021 sustainable Swimwear Collection with a campaign featuring Paloma Elsesser, Nouri Hassan, Bintou Sillah, Yumi Nu, Shawn Lakin and Tani Gunn. In charge of video direction and photography was Amber Grace Johnson, with styling from Jaime Kay Waxman. Shot in Los Angeles with an empowering new version of Depeche Mode's ‘Enjoy the Silence,’ created by the artist Fousheé as it’s soundtrack.

The collection celebrates all body types and forms, as well as an unapologetic feminine strength.

"I’m particularly proud of the fabrics in this swimwear collection, it’s our most sustainable swimwear collection thus far, and all of the designs are made of at least 85% recycled polyester. We’re so pleased to offer inclusive sizing with this emboldening swimwear collection, too". said Maria Östblom, head of design womenswear at H&M. 

"The words of encouragement that I would give to other people would definitely be to figure out what you like about yourself, besides what you look like" said Paloma Elsesser.