Hispano Suiza Awards Experiential Brief to Collaborate

Spanish hypercar brand Hispano Suiza has appointed global experiential agency Collaborate to create real life activation at the Goodwood Festival of Speed 2024. The activation is part of a global strategy to unveil the hotly anticipated Hispano Suiza Carmen Sagrera. 

The Carmen Sagrera is the third model in the company’s range of hyperlux, electric hypercars –the Goodwood dynamic launch marks Hispano Suiza’s 120th anniversary. Collaborate has landed the business in a three-way competitive pitch.

The brief is to deliver an interactive, immersive experience to highlight craftsmanship, technology, and the story behind the brand’s eclectic vehicles: the pleasure of belonging to the unique.

Carolina Ribera, events director, Hispano Suiza comments, “We’ve been looking for a world-class partner to deliver an experience that truly reflects the essence of our brand, evokes the elegant richness of design and delights the senses with clarity and precision. Collaborate  beautifully met our brief. Its unique relationship with Goodwood and trusted partnerships with global auto brands are an added bonus.”

Adds Chris Ambidge, commercial director, Collaborate, “We couldn’t be prouder that Hispano Suiza has chosen us as a partner. It’s one of the most iconic, pioneering brands in the world. We’re looking forward to unveiling an extraordinary experience for the exciting new model at Goodwood Festival.”