Hilton Makes Saved Stays the Star of Social Media Campaign

There are three things all people love to do: Go on vacation, complain, and be on the internet. So, we found a few people who complained about their real nightmare vacations online, rescued them from their stays gone wrong, and turned them into the stars of our next Hilton campaign.

Hilton has launched, 'Hilton Saved My Stay,' a new long-form content series inspired by Hilton’s innovative social engagement and listening strategy that gives back to real travellers when they need it the most through Hilton’s signature hospitality. On a mission to find the best, most authentic voice for our brand story, the answer was simple: listen to and spotlight the traveller.

Created in partnership with TBWA\Chiat Day\NY, global production company 1stAveMachine and 10-Minute TikTok director David Ebert, the three-part comedic content series is part of Hilton’s bold and differentiated approach centred around real stay stories. The first video, 'Close Quarters,' details a homeshare experience that meant awkwardly sleeping an arm’s length away from the host.

Another series instalment, 'Tiny House,' shares the story of family of four (with two dogs!) that pulled up to a (too) tiny home rental.

Backed by the 'Hilton. For the Stay' platform and 'It Matters Where You Stay' campaign, this strategy aims to gain the attention of and win with next-gen and new-to-Hilton audiences as consumers prepare to book their summer travel. Bringing The Stay to real people experiencing travel gone wrong, this hands-on approach has allowed Hilton to organically surprise and delight consumers and influence over 80 million social impressions and views over the past few years, ensuring that consumers are thinking of Hilton first.