Hill’s Pet Nutrition Campaign Is a Call Against Pet Cancer

Detecting pet cancer early is crucial, as 50% of cases may still be treatable at this stage. Surprisingly, less than half of pet owners schedule their pets' annual check-ups, missing a vital opportunity for early detection. However, once appointments are booked, more than 90% of pet owners follow through, according to vet clinics. Recognising the importance of this initial step, Hill’s Pet Nutrition has taken action.

To raise awareness about pet cancer, Hill’s Pet Nutrition is pioneering Pet Cancer Awareness Month this November across EMEA. This initiative marks a significant milestone, as Hill’s is the first and only brand to launch such a campaign across EMEA. Spanning across multiple EMEA markets in multiple languages, this campaign aims to emphasise the importance of scheduling a vet appointment - a simple yet crucial action that can save your pets' life.

This integrated campaign runs across social media, starring beloved dogs and cats – to inspire people to join The Call Against Pet Cancer. By spreading the word and booking check-ups for their pets, pet owners can play an active role in this vital cause, making a real difference in the fight against pet cancer.