High Five: Triggering Emotions with Influential Campaigns
For me, advertising has only one purpose - to entertain and to trigger emotions. Consumers don't want to be told what they should buy, but instead to hear stories that make them excited, entertained - or ones that become an unforgettable action...
Nivea - 'The Shadow Jumper'
Agency: Publicis One Touch
Based on a true story, this is a great example of unforgettable action from a brand. The beautiful animation portrays the life of a little girl to overcome the struggle against the sun.
Leroy Merlin - 'Lab for Change'
Agency: Publicis Milano
Leroy Merlin is collaborating with the Beccaria juvenile detention centre to help young inmates design their own tomorrows, and develop skills for reintegration into society. A cool gesture from a brand takes that takes an action to help those who are struggling with their lives to help them shape a better perspective.
Alzheimer Forschung Initiative - 'The Glitch'
Agency: BBDO Germany
Production & Post: Caviar
Director: Pedro Giomi
I am particularly attached to this theme. This film immerses us in the experience of a person with this disease. Using the glitch technique, we experience the bewilderment and suffering that Alzheimer's patients experience on a daily basis.
BVG x SIXT share - 'Our Dream Team for Berlin'
Agency: Jung von Matt
When two great brands join, one great love starts. BVG (Berlin Public Transport) + SIXT share are Berlin's new dream team for public transportation. Hilarious, and immediately to the point.
Vietnamobile - 'Never Seen Before Protest'
Agency: Phibious Vietnam
Director: Kang-Li
A little bit of self-promotion here, but in 2022, major Vietnamese telco operator Vietnamobile needed a comeback after Covid-19. It introduced the King+ sim, with a breakthrough offer of 20gb data per day, 200 minutes off-net, free on-net, for only $3.50 per month. The offer instantly broke the industry norm in Vietnam - or probably the world - and so did the launch. A funny launch featured a protest against Vietnamobile itself, making it probably the first brand to do so. A protest by those whose daily life affected like never before.
