High Five: The Ads That Would Explain Advertising
I felt pretentious in this position of choosing the five all-time best campaigns, so I looked at this from a different perspective. My grand-grand-grandpa just woke up. He was part of research project now known for its success, where scientists kept him frozen since 1922. More precisely, July 1922. Guess what? That's just a few days before the first radio advertisement was aired. Because he knows nothing about our industry, I have to show him some examples to explain why I am passionate about what I do. So, here we go...
Folha de S. Paulo - 'Hitler'
Agency: W/Brasil
Production: ABA Filmes
Director: Andres Bukowinski
A great, impactful idea is king. And besides everything that changed from 1988 when this campaign was created, this will remain forever - the power of a great idea and how atemporal a concept can be. I can't imagine another commercial from the '80s that can work just as well today.
Metro Trains Melbourne - 'Dumb Ways to Die'
Agency: McCann Australia
Production: PlaySide
Director: Julian Frost
11 years ago, the Melbourne Subway had a severe issue with accidents in their platforms. There were obviously a million ways to help solve this problem. McCann took this brief and came up with this catchy and brilliant campaign.
Buenos Aires Independent Film Festival - 'If It’s Not for You, It’s Not for You'
Agency: La Comunidad Buenos Aires
Production: Argentinacine
Director: Zapiola- López
Post: Che Revolution Post
I love this kind of comedy. The acting, direction, casting - everything works perfectly to make this campaign memorable. And what a powerful concept, simple and universally true.
Amnesty International - 'The Refugee Nation'
Agency: Ogilvy New York
Production: Asteroide Films
Director: Guilherme Pau y Biglia
Sound: Canja Audio Culture
It's a simple design idea. They designed a new flag, simple like this. But at the same time, it's much more than meets the eye.
Change the Ref - 'The Lost Class'
Agency: Leo Burnett
Production: Hungry Man
Director: Bryan Buckley
Sound: Beacon Street
A strikingly simple and powerful idea for an urgent and heartbreaking cause.
