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High Five: The Ads That Make You Want to Advertise


Montassar Chlaika, senior copywriter at Publicis Conseil Paris, delves into the ads that make him love what he does

High Five: The Ads That Make You Want to Advertise

There are some ads that slap you in the face when you first see them. Sometimes it's a spectacle, sometimes it's a line at the end, sometimes they make us laugh, but these are the ads that make you want to advertise. Here are five ads that gave me that feeling...

Epuron - 'The Wind'

Agency: Nordpol Hamburg
Production: Paranoid Projects LA
Sound: Pigalle Production Paris

At the beginning, everything is strange - the actor, his accent, you don't see where he's coming from. Finally, with just the overlay 'THE WIND', you get a slap in the face.

Under Armour - 'Rule Yourself x Michael Phelps'

Agency: Droga5 New York
Epoch Films
Sound: Wave Studios NY x  Q Department

“It’s what you do in the dark that puts you in the light” is so powerful and it’s a real insight for all athletes. This ad shows the background of success - hard work.

Charal - 'Guepard'

Agency: Leo Burnett Paris

One of the best French ads ever. The idea is so simple that it becomes grandiose with the line: "Who's the biggest carnivore of all?"

Nike - 'Find Your Greatness: Jogger'

Agency: Wieden+Kennedy

The voiceover is a masterpiece, and it’s the proof that advertising can be honest and inspiring

Volvo - 'Epic Split'

Agency: Forsman & Bodenfors

Finally, it's just a demo, but woooooooow.

view more - High Five
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Publicis Conseil, Wed, 07 Jun 2023 11:30:02 GMT