Montassar Chlaika, senior copywriter at Publicis Conseil Paris, delves into the ads that make him love what he does
There are some ads that slap you in the face when you first see them. Sometimes it's a spectacle, sometimes it's a line at the end, sometimes they make us laugh, but these are the ads that make you want to advertise. Here are five ads that gave me that feeling...
Epuron - 'The Wind'
Agency: Nordpol Hamburg Production: Paranoid Projects LA Sound: Pigalle Production Paris
At the beginning, everything is strange - the actor, his accent, you don't see where he's coming from. Finally, with just the overlay 'THE WIND', you get a slap in the face.
Under Armour - 'Rule Yourself x Michael Phelps'
Agency: Droga5 New York Production: Epoch Films Sound: Wave Studios NY x Q Department
“It’s what you do in the dark that puts you in the light” is so powerful and it’s a real insight for all athletes. This ad shows the background of success - hard work.
Charal - 'Guepard'
Agency: Leo Burnett Paris
One of the best French ads ever. The idea is so simple that it becomes grandiose with the line: "Who's the biggest carnivore of all?"
Nike - 'Find Your Greatness: Jogger'
The voiceover is a masterpiece, and it’s the proof that advertising can be honest and inspiring