Executive creative director at TBWA/Chiat/Day NY, Walt Connelly, picks out five projects that find their own unique way of telling their story
This was a good assignment for me I tend to get caught up with my own projects and I always need to stop and see what’s going on out there right now. I decided to focus on ideas that were not the traditional 30 or 60-second film. I do love a great story told in film, but I’m always drawn to work that tells a story in a less traditional way or finds a way to make an old media fresh. I’m drawn to ideas that are simple, quirky, emotional, smart - and make me jealous. Everything I pulled does at least one of these things, and they all make me jealous...
Burger King - 'Grill Lines'
This work is so smart and so simple. It also focuses on a clear product difference between a Burger King burger and any other burger. Because the transit ads are strategically placed, the idea is even more impactful.
McDonald's - 'Golden Arches Swing'
Production: Studio M x Leo Burnett Dubai
This one just makes me happy. Who doesn’t love a swing, it makes everyone smile. A simple and smart brand idea.
Dole - 'Open Letter to Pope Francis'
Agency: Grey London
I’ve seen the open letter idea done before, but this open letter is provocative and funny at the same time. It’s beautifully written and crafted as well. It’s an idea that can live beyond the open letter too, giving Dole a platform they can keep building on.
Blankspot - 'Cards of Qatar'
Agency: Forsman & Bodenfors
An emotional provocative idea, and a story that needs to be told. It hurts to watch this one, but now more than ever we need ideas that shine a light on how immigrants are - and have been - taken advantage of in a quest for progress.
Pringles - 'Non-Playable Characters'
Agency: Grey London
I love how simple and quirky this idea is, and it's so smart to target gamers with the less greasy chip. Everything about this idea makes me laugh, and we all need more laughs now a days.