High Five: Recent Faves from DDB Chicago's Aaron Willard and Aaron Zimroth
We like to say that 'If you can be funny, you should be funny', and while every brand’s 'funny' is different, there’s always an opportunity for a smile and a laugh if you look hard enough for it. The following pieces of work are great examples of creatives finding fun within their brands and finding a way to get it out to a world that desperately needs it...
'Loop Holes Cereal' - PSA
Agency: 72&Sunny New York
Every creative is always looking for a hack. But to hack cereal? Wow. 'Loop Holes' is so smart, so fun and an incredible way to bring attention to a problem.
FTX - 'Don't Miss Out on Crypto'
Agency: dentsuMB
We’re all getting burnt out on celebrity-driven Super Bowl spots, but this is such a perfect pairing of idea and talent, and it's so well-executed. Makes you wish each vignette was an episode of 'Curb Your Enthusiasm'.
Vital Farms - 'The Hens Behind the Lens'
Agency: Preacher
We love seeing fun work from unexpected categories and brands. Because now, no-one can ever say an egg brand can’t be fun, and no-one can say that chickens can’t make your ads.
Zaxby’s - 'Guy On a Buffalo Wing'
Agency: Tombras
This is a great reminder of how fun and dumb (in a good way) our jobs can be. So jealous of the team that managed to sell work based on a 10-year old meme and then spend their days making the decisions that brought it to life.
Skittles - 'Apologise the Rainbow'
Agency: DDB Chicago
So many of us became creatives because of Skittles. Whenever the brand puts out new work, it’s a source of inspiration - especially when the work is 30-minutes long. We’re all a bit better after tasting the rainbow...
