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High Five: Not Your Average Wallpaper Ad


Senior creative at Jung von Matt, Tiago Beltrame, talks about some of the work that has recently stood out to him for a wide range of reasons

High Five: Not Your Average Wallpaper Ad

I have picked some works that stood out to me in the last three months - ideas that made me feel something, no matter whether it's moved me, surprised me, made me laugh or been a 'WTF' moment. I always think we as ad creatives should push for work that's not just gonna end up as another wallpaper ad. We should always try to do something that makes a difference, that leaves a mark - if not in the world, then at least in people's emotions...

Tubi - 'Interface Interruption'

Agency: Mischief
Production: MJZ
Director: Tom Kuntz
Production Service: The Lift
Post: Untold x Company 3 LA
Editorial: No 6
Sound: Heard City x Gardner Music

Insightfully breaking the expected formats of a Super Bowl commercial, it took all audiences by surprise and successfully messed up their brain.

Vow - 'The Mammoth Meatball'

Agency: Wunderman Thompson Belgium x Wunderman Thompson Sydney
Production: WeFilm
Director: Juliette Stevens
Post: Ambassadors
Sound: Amp.Amsterdam // The Sonic Branding Company

The kind of idea that makes you go: “Really? They did that?”, and start to rethink what’s possible.

Marmite - 'Marmite Baby Scan'

Agency: adam&eveDDB
Production: Biscuit Filmworks x King Henry Studios
Director: James Rouse
Post: Absolute
Editorial: WORK UK
Sound: Factory

The earliest pre-taste possible - before a baby is even born. A playful reimagination of 'product trial', and a great continuation of the brand’s long-running 'Love It. Hate It.' platform.

Heinz - 'Ketchup Fraud'

Agency: Rethink
Production: WOLF CREDO Productions Co.
Post: R+D Productions x Frame Distillery VFX
Sound: Grayson Music

An insight that couldn’t be more true. I always admire the ideas that turned the truths we kind of all knew in life into cool campaigns.

Microsoft - 'ADLam: An Alphabet Made to Preserve a Culture'

Agency: McCann North America

An idea so huge, so hard to implement, and meanwhile, so meaningful for a small local community. The brand and the creatives who strive to make a real impact on humanity regardless of all difficulties will surely be remembered.

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High Five, Wed, 07 Jun 2023 11:30:01 GMT