I have picked some works that stood out to me in the last three months - ideas that made me feel something, no matter whether it's moved me, surprised me, made me laugh or been a 'WTF' moment. I always think we as ad creatives should push for work that's not just gonna end up as another wallpaper ad. We should always try to do something that makes a difference, that leaves a mark - if not in the world, then at least in people's emotions...
Tubi - 'Interface Interruption'
Director: Tom Kuntz
Production Service: The Lift
Post: Untold x Company 3 LA
Editorial: No 6
Sound: Heard City x Gardner Music
Insightfully breaking the expected formats of a Super Bowl commercial, it took all audiences by surprise and successfully messed up their brain.
Vow - 'The Mammoth Meatball'
Agency: Wunderman Thompson Belgium x Wunderman Thompson Sydney
Director: Juliette Stevens
Sound: Amp.Amsterdam // The Sonic Branding Company
The kind of idea that makes you go: “Really? They did that?”, and start to rethink what’s possible.
Marmite - 'Marmite Baby Scan'
Production: Biscuit Filmworks x King Henry Studios
Director: James Rouse
Editorial: WORK UK
The earliest pre-taste possible - before a baby is even born. A playful reimagination of 'product trial', and a great continuation of the brand’s long-running 'Love It. Hate It.' platform.
Heinz - 'Ketchup Fraud'
Production: WOLF CREDO Productions Co.
Post: R+D Productions x Frame Distillery VFX
Sound: Grayson Music
An insight that couldn’t be more true. I always admire the ideas that turned the truths we kind of all knew in life into cool campaigns.
Microsoft - 'ADLam: An Alphabet Made to Preserve a Culture'
Agency: McCann North America
An idea so huge, so hard to implement, and meanwhile, so meaningful for a small local community. The brand and the creatives who strive to make a real impact on humanity regardless of all difficulties will surely be remembered.