High Five: 'New Work Wednesdays'
'New work Wednesdays' repeats on my calendar to keep up with what’s happening. I love to laugh aloud and appreciate great ideas that are executed well. They also make me envious and think harder about my own gigs. Additionally, watching emerging filmmakers and content creators succeed is so satisfying...
FreshBooks - 'Would You Rather'
Agency: Ostrich Studios
Production: Merchant
Director: The Perlorian Brothers
Sound: Eggplant Music & Sound
On paper, the idea is already next level absurd, but the funniest moment to me is when the coworker ignores the farcical analogy, and simply offers him the idea to use FreshBooks. Those rascals the Perlorian Brothers never disappoint and set the bar for comedy. Bravo.
Various Recipes - 'Buttermilk Time Flies When You’re Having Fun!'
Director: Noah Morayniss
Known as 'Goodboy Noah and Ayo Cheetah' on TikTok and Instagram, Noah sings witty recipes as if smooth R&B hits (and he sings his puppet pal Cheetah’s part too). Never fails to make me laugh, and the lo-fi production values are perfect. He cranks these out and sometimes gets sponsors.
Buick - 'See Her Greatness x Kiki Rice'
Agency: Leo Burnett Detroit
Production: Local Boy
Director: Columbia Tatones
Post: Hudson Edit
Having twin daughters in colleges, it’s so cool to see an iconic American brand focus on Women’s NCAA. #GirlDad
RAM Trucks - 'Premature Electrification'
Agency: Highdive
Production: Interrogate
Director: Ric Cantor
Post: 1896
Sound: Megatrax
The fun is to watch this over and over and focus on the men’s dejected embarrassment. They underplay it deftly. Bravo to director, Ric Cantor, who delivers a dry (but not too dry) pitch perfect parody of the litany of erectile dysfunction ads that litter my TV. Spoofing advertising is risky, but Rick and Highdive know how to do a Super Bowl spot. Colour me envious!
Tubi - 'Diamond in the Rough'
Production: Creator Plus
Director: Jeannette Godoy
Post: Buffalo 8
Full disclosure, writer and director Jeannette Godoy is my talented wife. Her first feature film premiered on Tubi this week, so it’s time to celebrate. Jeannette started directing in her mid-40’s after raising our four kids. Despite the plethora of diversity, initiatives, opportunities and actual jobs for Latina filmmakers is lacking. Seeing her film on the bog screen was fantastic, but it’s great to know it’s now available for the masses.
