High Five: Most Innovative Ads of the Year So Far

My goodness, the craft. It’s one thing to imagine a spot like this but it’s another to execute it. On paper it probably didn’t sing, so kudos to the client for buying the idea - and forking out the money to do it right - along with the team who perfected the hell out of it. 

Two and a half minutes of Larry David doing Larry David things? We’re in. 

Never underestimate a great campaign name, but it’s also the perfect idea for Duolingo. They nailed the universal truth of foreign language tattoos gone wrong and we’re glad they didn’t mail in the video competent too. Fun edit for a fun idea.

'Tweet It into Existence' is such a smart campaign, particularly the Simon Liu board. Brilliant use of out-of-home that showcases the platform and the influential people who use it. Just wished they ran an Elon tweet from two years ago threatening to buy Twitter...

So wonderfully Swedish. If I lived on a lake that shared its name with a famous plunger, I’d want a rebrand too.

OK so this is six, but we love it when a brand doesn’t take itself too seriously. This campaign does it in a culturally timely way, with the boundaries of work and home blurring and the expectations to be 'always on'. Think we’ll book a trip to Scandinavia...