High Five Immortal Contenders: Ryan Reed on the UAE

When you’re in the thick of an ARPG and hunger strikes, ain’t no time for an ordering app. Kick-ass idea using a keyboard cheat to order your favourite ‘finger-licking’ meal without breaking stride. Great insight and simple execution that entrenches the brand in the lucrative eSports space without the heavy sponsorship deal. Winner, winner chicken...nah!

Can pizza save the planet? This idea sees Pizza Hut rewarding you with free pizza for going offline during Earth Hour. Why? Because it saves more energy than switching off lights...and you can’t eat pizza in the dark. How? A site that works offline and tracks your device’s downtime. Voodoo? A simple budget and earth friendly idea that high fives you with pizza for changing behaviour.

Let’s start with the highest of high fives. Literally. Loving the ‘Love Actually’ inspired work for Emirates. Viral stunt created by the in-house brand team plays to the impossible made possible spirit of the Emirates and captures imagination. Goes to show that you can do a lot with marker, art board and sticky tape (holding her in place?) and big ideas are not the domain of creative agencies. Shit, can I say that?

Mobily joining the gaming conversation and addressing a real issue with a first-of-its-kind headset that protects young gamers from predators by making them sound older. Nice brand flex into the innovation for good space. Look forward to seeing the headsets on shelves.

Forget everything smart and inspiring I said about excessive budgets. I’m cheating a little on this one. Technically not done in our hood but for our hood by Mother (pity Dubai outsource the creative) but kudos on a great job. Strong platform that keeps giving and Wes Anderson inspired romcom. Felt cute, might delete later.