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High Five: France

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Pierre Cazenave, EP and founder of Soldats explores five recent projects from France that have caught his eye

High Five: France

I’ve picked out the greatest work from France over the past three months that shows variety of insightful and curious ideas. All of the work hereunder is really inspiring and proves us the French market overflows with a lot of creativity and unique talents and production companies. I hope you’ll enjoy it as much as I do. 


CISCO - Partenaire officiel des JO Paris 2024.

Director : Réalité

Agency: BETC

Production company: Big Productions 

It gets you to A to Z very quickly and efficiently. The idea is so well crafted in the movie that 45seconds are enough to make the point: Break dance enters the Olympics and finally finds the place to express itself. 

Respect.

 

PARTYNEXTDOOR.

Director: Quentin Deronzier

Production company: LAPAC

That short film really blew our mind: everything in it is so unexpected, the VFX are well used that it makes the movie very natural in it’s own way: it’s a perfect example of how two worlds can collide without being overkilled. The real hat-trick is that it could of easily gone south with too much CGI but for us it works great !


ROSALÍA – SAOKO.

Director : Valentin Petit

Production company: Division

Rosalìa is known for her creativity in her music videos. This one is another good one.  Almost all of them are great but let’s admit she cranked stuff up a notch this time. We really love a lot of things in that movie… the shots are from another world, twirling and turning and entering to places a camera have never been before. Valentin Petit is mastering his art and we pay him our respect. 


Toujours Clio, maintenant Hybride. 

Director: Wizz Studio

Production agency: Wizz / Quad Group

Creative agency: Publicis Conseil

Usually, car ads tend to be very esthetical and technical, here the creative process is so much beyond standards it helps reaching out all kind of audience while exploding the car’s sensations & keeping it fresh. For me, this one really stands out from all of the latest ones I've seen lately.

 

Balenciaga The Lost Tape.

Director: Harmony Korine

Production company: Iconoclast

Music by: BFRND

Just give a VHS to this guy and see what happens.

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Soldats, Fri, 25 Feb 2022 11:30:06 GMT