High Five: Cass Zawadowski
LBB's High Five is such a great way to highlight favourites pieces of work, but also to share creative values. And that’s the theme behind the five following pieces of work: curiosity, bravery and (world-changing) impact are key values of mine. Each of these pieces of work upholds at least one of those values...
Nike - 'Never Settle, Never Done'
Agency: Wieden+Kennedy London
Production: Arts & Sciences
Director: Alex Prager
Post: Arcade Edit
Sound: Wave Studios
Nike has always aspired to bring inspiration to every athlete, and I love that this spot highlights and celebrates amazing female athletes in a sport traditionally dominated by men. Beyond that, it embodies a trailblazing spirit for women in sport everywhere. It’s about the past, present and future, and equality in - and beyond - sport. Also, Nike braces!? Where were these when I was 12!?
Apple TV+ - 'Call Me with Timothée Chalamet'
Agency: TBWA\Media Arts Lab LA
Production: MJZ
Director: Tom Kuntz
I know a lot of people admire this work from Apple TV+. I instantly fell in love. I’ve always aspired to create work like this. Fun, bold, shareable content that works as well on a cinema screen as it does in a 16x9 space. This one made me smile and say "I wish I did it". Big kudos to Timothée Chalamet for having a little fun with himself. Also, the John Hamm one was pretty fantastic as well.
The Farmer's Dog - 'Forever'
Production: Sanctuary Content
Director: Goh Iromoto
Post: Transformer x Royal Muster
Editorial: Cartel
Sound: Sound Lounge
Sometimes we just need some good old fashioned heart tugging (I can’t imagine life without my little fluff ball!). I really love that this ad aired during the Super Bowl, bold enough to rely on storytelling and humanity vs. quick jokes or big name celebrities. If this teaches us anything - always chose storytelling.
Business Iceland - 'Mission Iceland'
Agency: SS+K x Peel Iceland
Production: Pelikula
Director: Allan Sigurðsson
Post: Trickshot
There hasn’t been an Iceland ad that I didn’t like. Always a brave twist on traditional travel or tourism communications. In this case, a fun way to remind people they don’t need to leave the stratosphere to enjoy an out of this world experience. The space billboard was a nice (real) touch as well.
Google - 'First of Many'
Agency: Google Brand Studio
Post: JOINT
Sound: Walker
This ad is two years old. But with International Women’s Day fast approaching, I wanted to share one of my all-time favourites. What a simple and beautiful way to celebrate the firsts that have created a legacy for generations to follow. I really hope that Google has another inspiring ad lined up for this year...
