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High Five: Brilliantly Pointless Campaigns Picked by FCB Canada


Leo Barbosa and Cuanan Cronwright, executive creative directors at FCB Toronto, share a selection of ads with silliness and humour remaining strongly at their core

High Five: Brilliantly Pointless Campaigns Picked by FCB Canada

In advertising, we make the things people skip before the things they actually want to enjoy. So really, what we do is entirely pointless. Below are five things that embrace the complete pointlessness of our work, but with delightful results...

Lenovo - 'Metal Review'

Agency: Ehrenstråhle Sweden

Still can’t figure out the strategy on this one. But who needs strategy when you have a death metal song detailing the features of a mid-range laptop!?

First Choice - 'Metaverrrrrrr'

Agency: Leo Burnett Thailand
Production: Factory01

While your agency was figuring out how to make a potato chip brand famous in the metaverse, these geniuses were taking the piss out of brands trying to be famous in the metaverse.

Oatly - 'An Ad in an Ad in an Ad in an Ad'

Agency: Oatly Department of Mind Control 
Production: Rochefort

Couldn’t find the case study...that’s probably a good thing.

Chicken Licken - 'Sbu 2.0'

Agency: Joe Public
Production: Romance Films
Director: Greg Gray
Post: Chocolate Tribe x Bladeworks x Deliverance Post

Robots. Two minutes of 'where the hell is this going?'. Delicious chicken. A very long walk for poultry. Entirely pointless. Good job.

Twix - 'Camping'

Advertising: adam&eveDDB x DDB Chicago
Production: Dummy 

Instead of trying to save animals / humans / everything (see for reference), this spot features bears trying to eat humans. Good job for bucking the trend and winning anyway. 

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FCB Toronto, Wed, 29 Jun 2022 11:30:02 GMT