Hello Social to Rebrand to Hello, Hold 2025 Upfront Event

Australia's most awarded social media and influencer marketing agency, Hello Social, is set to unveil an expanded full-service offering at their launch and 2025 upfront event at the Museum of Contemporary Art in Sydney on Wednesday 12 February.

The conference event will feature sessions from leading global marketing voices including Andrew Tindall, VP global partnerships, System1, Lucinda Barlow, head of international marketing, Uber and Louise Crompton, vice president, marketing and growth, Paramount+.

Sam Kelly, managing partner, Hello, said “After 12 years of delivering cutting-edge social media for the world's best brands, we are embarking on our next chapter. We will formally be launching Hello - an integrated agency, delivering brand experience for the digital era.”

In Hello’s recently commissioned “Australian Marketing Leadership Survey 2025”, over 150 senior marketers were surveyed on their most pressing challenges and opportunities for the year. 32% of respondents flagged “the cost of activating a full village to deliver integrated work” along with “speed and turnaround times” and the fact that “agencies are too siloed in their responses leading to disconnected plans” as the three leading frustrations when working with an agency village. In addition, 45% confirmed they’d be changing their PR strategy with the decline of traditional press and growth of creator-led publications. The full results will be released at the event.

Sam added “the tides are shifting faster than ever, and while we’re not forming a business purely built on speed and agility, we are breaking down traditional silos to form a more connected offering that can move at the speed of culture.”