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Hello Play! Immerses Viewers in a Surreal Musical Universe in this Offbeat 360° Video, 7 months ago

London-based artist and director Greg Barth questions the relationship between humans and digitalised music

Hello Play! Immerses Viewers in a Surreal Musical Universe in this Offbeat 360° Video

Hello play! has pursued its collaboration with utmost creative designer Greg Barth,  to create a world first: a 360° video written for the screen on an electro track by Polar Youth, which is available for free download. 

Hello play! thrives on offering completely new electro music experiences through innovation. In 'The Future of Music', users are completely incorporated in a captivating universe that offers visual discoveries wherever their eyes fall. Left, right, up or behind, the experience proves wholly encompassing and original: the same scene can be enjoyed from a plethora of different angles. The experience is increased tenfold on smartphones or tablets.

This project results from a co-creation between London-based artist and director Greg Barth (Switzerland), who previously directed a video for Hello play! blending stop-motion and 3D printing, and Polar Youth (Belgium), a young Ghent female electronic music producer.

With 'The Future of Music', the artists invite viewers to discover the offbeat universe of Carré Bleu, a bizarre electronic music producer with extravagant working methods. At the intersection between art and marketing, this digital work questions the relation between humans and our era’s completely digitalised music production approach.

Filmed in a London studio, the 360° video is an amalgam of startling visual effects hovering between inverted gravity, GIF loops and optical illusions. Plunged in a surreal, colourful story, viewers will also discover an exclusive soundtrack: a Polar Youth track available for free download.

The Hello play! electronic music platform stems from an initiative of Hello bank! (BNP Paribas Fortis’ 100% mobile bank). Conceived and supported by DIGIZIK, a communication agency specializing in music projects for brands, Hello play! is intent on boosting its visibility by using the must-haves of mobile first technology: 360° videos. This format – which is available on YouTube and Facebook – offers a personalised experience thanks to its gyroscope and accelerometer functionalities integrated in mobile devices.

Category: Music video , Short films

Genre: Creative technology , Digital , Music & Sound Design , Music performance , People , VR , Visual VFX