Helen of Troy Names Razorfish as Creative Agency of Record

Marketing transformation leader Razorfish today announced it has been named creative agency of record (AOR) for Helen of Troy Limited’s brands. Helen of Troy designs, develops, and markets branded consumer home, outdoor, beauty and wellness products. The efforts will kick off with Razorfish redefining how certain Helen of Troy brands speak to and connect with US consumers.

Helen of Troy hired R3 to facilitate the creative review process. With more than a dozen agencies involved, the process was meticulous, multi-faceted, and filled with strategic and creative challenges. Helen of Troy was seeking a partner who not only understood and could solve for their business challenges in innovative ways, but also a collaborative team that listened to and partnered with them to solve those challenges together. Throughout the process, Razorfish proved to be the ideal choice, aligning seamlessly with Helen of Troy to tackle these challenges together.

“It was not just smart creative ideas, but also proposals backed by data, and a clear understanding of consumer journeys and brand performance that really made Razorfish stand out to us,” said Chris Osner-Hackett, global chief marketing officer at Helen of Troy. “We are hyper-focused on ensuring that our work is able to break through the noise and perform at a high calibre across our entire family of brands, and we are confident in Razorfish’s ability to bring those goals to life.”

“We are not only thrilled to work on such an exciting portfolio of brands, but equally as excited to work with the people behind those brands,” said Nic Chidiac, chief strategy officer of brand and experience at Razorfish. “From the get-go, they were smart, thoughtful, and collaborative. I would like to believe we were chosen because we demonstrated that breakthrough work can be delivered through insight and rigor, and not just asking a client to trust us and hoping they will.”

This announcement is another building block on Razorfish's impressive streak of creative and innovation accolades. In April, Razorfish received the distinction of 2024 Most Innovative Agency from Campaign US.