Heinz's 'Reviews For Naturalisation' Programme Helps Naturalise Refugees in Brazil

Heinz, the globally renowned condiment brand, has introduced an innovative initiative titled 'Reviews For Naturalisation,' designed to aid refugees in Brazil on their path to becoming naturalised citizens. This new program encourages customers at burger joints nationwide to leave positive reviews for immigrant staff, turning everyday feedback into powerful recommendations for naturalisation applications.

With over 710,000 refugees from countries like Venezuela, Afghanistan, and Ukraine currently residing in Brazil, many have found employment within the bustling restaurant industry. However, obtaining necessary letters of recommendation can prove daunting for those without established local networks or facing language barriers. Heinz’s program aims to bridge this gap by converting customer reviews into formal letters of support, significantly streamlining the naturalization process.

'Everyone is welcome at this table,' asserts Heinz, reflecting the brand's commitment to inclusivity and community support. By leveraging its longstanding relationships with burger restaurants, which employ a substantial number of refugees, Heinz encourages patrons to spotlight the exceptional service and dedication of immigrant employees. Reviews highlighting the commendable efforts of a 'friendly server from Haiti' or a 'diligent line cook from Syria' are intended to demonstrate these workers' invaluable skills and integration into the community, potentially reducing bureaucratic hurdles by up to fifty percent.

The 'Reviews For Naturalisation' program, developed in collaboration with the creative agency Africa, represents a culmination of two years of meticulous planning and dedication to social responsibility. This initiative not only assists immigrants and refugees in their journey towards citizenship but also solidifies Heinz's reputation as a brand that champions hospitality for all, irrespective of background or circumstance.

As the world faces increasing challenges related to displacement and migration, Heinz’s innovative approach offers a model for how companies can engage customers in fostering a supportive community ethos. "We believe in helping where help is needed most," said a Heinz spokesperson. "Through 'Reviews For Naturalisation,' we are not just selling condiments; we are actively participating in making a difference in people’s lives."

For more information about Heinz and the 'Reviews For Naturalisation' program, please visit here.