Heinz's Bacon Ketchup Launch in Brazil May Be The Tastiest Campaign Ever

Heinz is launching its caramelised onion and bacon ketchup in Brazil and to speak directly to those crazy for this delicacy, ad agency Africa and Heinz decided to use the medium that bacon lovers love the most: the bacon itself.

Taking advantage of International Bacon Day, celebrated earlier this month, a fun and tasty campaign distributed the bacon bearing the campaign slogan in food trucks and offered people pieces of the 'tastiest ad in the world': edible bacon strips marked with an exclusive iron bar at high-temperature HEINZ Bacon's arrived to launch the product.

In partnership with burger places some sandwiches sold during Bacon Day week also displayed the bacon ad, helping to promote the arrival of the new Heinz Bacon flavour.

The bacon ad surprised everyone by its originality and of course, flavour.