Heineken's Tongue in Cheek Spot Celebrates the Holidays as Usual

After a year filled with the unexpected, people can hopefully still take some comfort in the cliché traditions that come with the festive season and if we are able to get together, Socialise Responsibly with friends and family. Heineken has launched a global campaign, ‘Holidays as Usual’, that plays on these occasions and shows they might be the only thing that stay the same during an ever-changing 2020. 

And while this holiday season may be very different to any other, it is still a time of year that so many look forward to, but the reality is often very different to the romanticised view. The film shows typical contrasting opinions between family members and trivial annoyances that many can relate to, from what to watch on the TV, to a firm ‘no shoes inside’ policy, house decorations and garish Christmas sweaters. And though these may be irritating in the moment, they are ultimately cherished and appreciated – now more than ever. 

Maud Meijboom, Heineken brand development and communications director, said: “As many people have missed connecting with family and friends this year, with some only able to reunite virtually, we wanted to bring a fresh and playful perspective to what it means to spend the holidays together. With ‘Holidays as Usual’, we hope people reminisce on their own family get-togethers, start feeling the holiday cheer and if they are able to, plan to reconnect in a socially responsible way – all while recognising that it’s the little things that make the holidays special!”  

The campaign includes 10, 15, 30, and 45 second films, along with digital and social assets and out of homes that will be launched in multiple countries during the 2020-21 holiday season. The film can be viewed on TV, online and across social media and is available in different formats.  

‘Holidays as Usual’ is part of Heineken’s #SocialiseResponsibly campaign, which encourages people to enjoy social experiences, but in a responsible way. Synonymous with social experiences since 1873, Heineken understands the value of social life now more than ever. For more information on the campaign, visit www.heineken.com.