Heineken’s ‘Route 0.0’ Streetcar Will Transport Canadians to the Buzziest Nightlife Spots

Heineken launches its latest campaign, ‘Heineken Route 0.0’, in collaboration with two agencies from Publicis Groupe Canada: Publicis Toronto for strategy and creative, with its Sports & Entertainment team handling activation production and execution, and North Strategic for PR.

Non-alcoholic drinks are often consumed at home alone, and not seen as worthy of a night out with friends. ‘Heineken Route 0.0’ challenges this idea by encouraging consumers to shake off the winter blues and enjoy good times with friends – without alcohol.

Starting this Saturday, the TTC streetcar bar will be cruising into Toronto neighbourhoods three Saturdays this month to transport consumers to the city’s hottest nightlife areas.