Heineken Humorously Reminds Us of the Dangers of Drink Mixups

Since responsible home parties are an ever-growing trend in countries where it’s safe and permitted - a popular beer occasion - Heineken has launched a new global campaign, ‘Home Gatherings’, with a light-hearted view on what losing your drink at a home party looks like.

The film recognises that even the most responsible home parties encounter a common and very relatable annoyance: when people drink the same beverage, drinks get mixed up. Inspired by real life situations of anyone who ever attended a home party, the film comes to remind everyone that if you have drinks together, keep them apart.

Created by Publicis Italy, the campaign includes a 15-, 30-, 60-second film and digital assets.