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Heineken Helps Leinster Superfan Send a Message to Stade Rochelais


Publicis Dublin stunt comes ahead of this weekend’s Heineken Champions Cup Final in Dublin

Heineken Helps Leinster Superfan Send a Message to Stade Rochelais

Heineken believe the bigger the rivalry, the better the rugby. That’s never been truer than this weekend as Leinster Rugby take on reigning champions Stade Rochelais in the final of the Heineken Champions Cup in the Aviva Stadium, Dublin.

After losing to La Rochelle in the final last year, Leinster will be doing everything in their power to get the win and secure their fifth Heineken cup. And so will their fans, it seems.

Heineken Ireland made superfan Colin Fennessy’s dream come true by helping him paint his cheeky message to La Rochelle head coach Ronan O’Gara (or ROG as he’s known locally) at scale in Ballyboughal Airfield, located right next to Dublin airport.

“Never too late to turn the plane around, ROG!” is big enough to be read from 30,000 ft and will be visible to all planes flying into Dublin on the La Rochelle flight path this weekend.

The message from Colin was picked up as part of Heineken’s Love Rivalry campaign where fans were invited to send cheeky voice messages to the opposing team on match day.

The mammoth message measures 15M X 10M and was created with *eco-friendly paint. The message is designed to be the first thing rugby fans see on their approach into Dublin city.

The Heineken Champions Cup Final will take place on Saturday, May 20th in Dublin’s Aviva Stadium between five-star chasing Leinster Rugby and reigning champions Stade Rochelais. 


Agency / Creative
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Publicis Dublin, Fri, 19 May 2023 15:23:38 GMT