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Heineken Creativity Wins Big at Cannes Lions 2022 as Most Awarded Individual Alcohol Brand



Two Gold, nine Silver and 10 Bronze Lions awarded across eight Heineken campaigns

Heineken Creativity Wins Big at Cannes Lions 2022 as Most Awarded Individual Alcohol Brand

Heineken has enjoyed significant success at this year’s Cannes Lions with a broad array of its marketing campaigns being recognised at the prestigious Festival of Creativity. A final tally of two Gold, nine Silver and 10 Bronze Lions awarded across eight Heineken campaigns is a testament to the brand’s creativity across the business, which placed 4th in the Festival’s Brand of the Year ranking.

A total of eight campaigns have been acknowledged throughout the Cannes Lions Festival this week, including the provocative The Night Is Young campaign, recognised with a Gold Lion for its credibility in brand-led education and awareness.

The creative, which caused a stir on release, celebrates our ability to get out and safely socialise once more following the easing of lockdowns in many countries and the roll-out of COVID-19 vaccines.

Heineken’s launch of the Virtual Heineken Silver, a daring step into the metaverse, was also acknowledged in the awards with multiple Silver Lions for digital craft and brand experience and activation. Playing on the irony of a non-existent beer you can’t taste in an exclusive space in Decentraland, Heineken® highlighted the importance of real-world connections and refreshing beer moments before launching the real Heineken® Silver to consumers across Europe.

James Thompson, Chief Commercial Officer at HEINEKEN, said: “We are honoured to have won 21 Cannes Lions, be fourth in the Brand of the Year ranking, and the most awarded individual alcohol brand at this year’s Cannes Lions. Creativity is the most valuable thing in this day and age for a brand, and it’s what will set us apart from competitors and drive the business forward. I am immensely proud of the work that our teams at Heineken, both globally and locally, headed up by Bram Westenbrink.

The collaboration with leading agencies such as LePub under the leadership of Bruno Bertelli has allowed us to produce some of our most creative campaigns. Being awarded 21 Cannes Lions for creativity is validation of that belief and recognition for the work we are doing to push the barriers of innovation and creativity in our marketing campaigns.”

Creativity has long been a key part of Heineken’s DNA and portraying this through our campaigns is something the brand is excited to continue. These latest Cannes Lions awards demonstrate Heineken’s continued endeavour to stand apart from other brands and set the standard for innovative creative campaigns in the future.

Bruno Bertelli, global CEO of LePub and global CCO of Publicis Worldwide, said: “With Heineken, we are relentlessly focused on relevance and resonation with popular culture, to ensure integrated and seamless interactions. Creativity, powered by data, drives authentic engagement and I’m proud of the teams who collaborate and drive this every day in brave and new ways.”

A full list of the 2022 Cannes Lions winners can be found here. 

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Heineken , Wed, 06 Jul 2022 07:11:32 GMT