Heineken Collabs Sees Modern Irish Brands Unleash Their Creativity on Iconic Heineken Bottle

Heineken has launched ‘Heineken Collabs’ which sees the brand partner with some of Ireland's most creative spots around the country where innovation, community, craft and good times come alive. Heineken has long had sociability at the heart of all it does and with this, wants to raise a glass in celebration of the ever-evolving ways in which we socialise in Ireland.  

Heineken Collabs aims to tap into culture that extends beyond the traditional pub experience and into new spaces for socialising where Ireland's culture comes to life. The three culturally diverse partners, Heartbreak Social Club, Nine Crows, and Square Coffee each bring something unique to the project. Heartbreak Social is a tattoo and piercing parlour, barber, jeweller and overall creative hub representing heritage and innovation. Nine Crows is a fashion forward, sustainable vintage clothes store with iconic shops in both Cork and Dublin, coming on board representing quality and craftsmanship. Square Coffee represents sociability with three coffee shops across Ireland, where people gather over quality coffee in a lively setting. 

Heineken has worked closely with each partner to create a limited edition bottle design that represents both brands in an authentic and innovative way through brand identities and colours. There will be 300 Heineken bottles of each design produced and given to each cultural partner to surprise and delight customers.

To celebrate the partnerships there will be in-store launch parties at each cultural hub to really capture the essence of the campaign which is the magic that happens in these culturally rich spaces. Each partner will tap into their networks, inviting friends of the business, media and influencers to mark the launch of the collaboration. 

Heineken has created video content with each partner to showcase the collaboration, giving an inside BTS look at these iconic establishments and hearing from their founders. 

Rachael Crawley, senior brand manager, Heineken Ireland said, “At Heineken we always keep sociability and good times at the core to what we do. How we socialise in Ireland is evolving and we wanted to recognise and celebrate that through Heineken Collabs. Partnering with these cultural hubs allows us to tap into culture in a whole new way. It’s been incredible to see what our cultural partners have done with the design of the bottles and how two brands can come together visually in that way. I can’t wait to see it come to life in store!