Heaven Is a Place Like Primark in US Spring Campaign

Primark, international clothing retailer that offers quality fashion at value prices, is launching its newest campaign from VCCP US. The film invites consumers to fall in love with Primark’s style, quality and value.

A continuation of Primark’s first US brand campaign, That’s So Primark, that was released in the fall of last year introducing the brand to the US market, this new work offers a fresh new twist, while exploring how attractive styles at fall-in-love prices captivate passersby and give them something new to fall head over heels with every time they catch sight of a Primark mannequin.

This campaign comes at an exciting time for Primark. As the beloved Irish brand has become a household name throughout Europe, with approximately 460 stores across 17 countries, the retailer has been tracking on its American expansion plans with 29 current US stores across 12 states, and more to come.

The campaign is anchored in a hero TVC which you can see here, and includes OOH, social in-store and digital components as well.