Hayu Invites Fans to Fill Reality TV Void with a House Full of Bachelors

On Monday, April 1at, Hayu hit the streets of Toronto to give roses to reality TV fans. The stunt reminded them that they don’t need to settle for one bachelor when Summer House is full of them. This show – now in its eighth season  – doesn't just follow one blossoming romance or have one engagement, it has hours and hours of make-ups, break-ups and flip cup… otherwise known as the trifecta of entertaining TV.

Each rose distributed had a QR code driving fans to Hayu where they can watch Summer House and immerse themselves in the drama. It doesn’t just stop on the streets of Toronto! Hayu has also taken over Kleinburg, Ontario to invite a very special bachelorette to tune into Summer House where she can find a mansion full of bachelors, instead of just one.

Fans looking for their next reality fix can stream new episodes of Summer house every Thursday from 10 PM EDT on Hayu ad-free. 

The campaign was developed in collaboration with Lifelong Crush, with AOR Agnostic managing influencers and press.