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Creative
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Have a Break from Black Friday Madness with This Clever Kitkat Ad

J. Walter Thompson London, 10 months, 1 week ago

JWT London's ad subverts the universal symbol of buying; the barcode

Have a Break from Black Friday Madness with This Clever Kitkat Ad

As a witty antidote to the chaotic spending of Black Friday, J. Walter Thompson London has created a tactical ad for KitKat subverting the universal symbol of buying; the barcode.

It incorporates two fingers of KitKat into the barcode, and the iconic ‘have a break’ message has been adapted to sit seamlessly underneath.

The ad runs in the Metro newspaper this morning (Black Friday) and is featured OOH including spots at Westfield. It will also be shared on KitKat social channels.

A timely reminder for readers and shoppers to take a break during the day.

James Whitehead, Executive Partner at J. Walter Thompson London, explained, “As Black Friday becomes an increasingly frenetic and exhausting experience for consumers, KitKat has taken the opportunity to share a witty point of view around this annual shopping extravaganza.”


Creative Agency

Creative Director: Dave Dye

Executive Creative Director: Russell Ramsey

Business Director : Gillian Milner

Creative: James Hobbs, Jeremy Little

Senior Account Director: Paola Natellis

Creative Agency: J. Walter Thompson London

Account Management: Charlotte Humphries

Category: Food , Snacks and confectionary

Genre: Print