Havas Worldwide Singapore Launches Finest Festival 2015 Campaign

The concept of the latest campaign was inspired by Singaporeans’ love affair with food, which has now extended into the kitchen. The Finest Festival campaign is bringing home dining to a whole new level, by producing food that not only tastes great, but looks the part as well.

The campaign features a group of handpicked specialists, the ‘Culinary Concierge’ team, which consist of an executive chef, food stylist and food photographer who will help out budding home cooks to create a fine dining experience in their own home.

The team will also provide culinary and plating workshops in-store, where shoppers will get to learn the finer points of food presentation. The campaign, which includes a promotional video as well as in-store POSM, will be running from 27 August till 23 September 2015.

With a minimum spending of $30 in a single receipt, consumers can sign up online at fairprice.com.sg/finest to get a chance to be one of the three lucky winners for the culinary concierge house call service or be amoungst the 48 lucky shoppers to attend a culinary and plating workshop at selected stores.

“FairPrice aims to cater to customers from all walks of life.  With the cosmopolitan selection available at our FairPrice Finest stores and the expertise of the ‘Culinary Concierge’ team, we hope to bring the finer things in life right into our shoppers’ homes,” commented Christina Lim, director of brand and marketing, NTUC FairPrice.

“The Singaporean obsession with food and dining out is well known. But we wanted to shine a light on the ‘home chefs’ – the ones that have the skills and passion to put them up there with the pros,” said Andrew Hook, executive creative director of Havas Worldwide Singapore. “Fine dining isn’t restricted to a restaurant setting anymore. It’s an experience you can create in your own kitchen, and in your own home.”

FairPrice Finest combines the heritage of a trusted brand with a whole new experience of fine living. It seeks to bring the finer things in life to the consumers, at prices that are fair and affordable.