Havas Worldwide Launches 'Fundawear' for Durex via Finch

In a new campaign encouraging Australians to 'Durexperiment', Durex Australia and Havas Worldwide Sydney have revealed the launch of Fundawear, a prototype set of underwear that allows couples to connect by sending touch over the internet for the first time. Fundawear adds a new dimension to Skype and social media. Previously couples could only communicate visually, the technology behind Fundawear now means that couples can touch, tease, tickle and tantalise, even when they are apart.

 

The web film was directed by Nick Hayden via Finch.

 

 

 

Credits

 

Client: Durex

Agency: Havas Worldwide

Executive Creative Director: Steve Coll

Head of Art: Warrick Nicholson

Creative Group Head: Chris Johnson

Digital Creative Director: Jay Morgan

Copywriter / Art Director: Jack Nuun

Digital Creative: William Brown

Group Account Director: Manuella Perche

Digital Project Manager: Jeronimo de Leon

Agency Producer: Ros Payne

Designer: Darren Cole / Nic Adamovich

Music: Just a Little Bit / Kids of 88

Senior Account Manager: Nicole Dongara

 

Production Company: Finch

Director: Nick Hayden

Producer: Camilla Dehnert

Executive Producer: Michael Hilliard

Managing Director / Executive Producer: Rob Galluzzo