You would not expect a traditional advertising agency to be winning digital awards, but that is exactly what Havas Worldwide Sydney has done, winning four IAB Creative Showcase Awards since January.
Launched in November 2006 by the Interactive Advertising Bureau Australia, the Creative Showcase celebrates cutting-edge creativity and innovation within the online advertising sector. The work is judged by senior online creatives and the winners, plus two runners up are announced every second month at an informal one hour luncheon in Sydney.
Havas Worldwide Sydney’s wins include:
Dec/January – First Runner Up – Sony – DSLR Gear No Idea
April /May – First Runner Up – Durex Fundawear
April/May – Second Runner Up – Duchenne Muscular Dystrophy -The Most Powerful Arm, in collaboration with Reactive
June/July – Second Runner Up – Virgin Mobile – Cheers for all the Years
Alice Manners, CEO of IAB Australia said, “The Creative Showcase is all about recognising and providing a platform for Australian agencies to showcase their innovative and creative campaigns. Congratulations to Havas Worldwide Sydney for earning a winning place in the past three consecutive rounds. We look forward to seeing Havas’ future work, as well as hearing their Cheers For All The Years campaign at our upcoming October luncheon.”
Steve Coll, Executive Creative Director, Havas Worldwide Sydney added, “We’ve been focused on finding the best and most efficient solution for our clients, whether its in traditional advertising, PR or Online. We certainly don’t think of ourselves as a purely traditional agency, and it’s a great affirmation to have our thinking in the digital space recognized so consistently at IAB. The results owe a lot to the entire agency team, which has been re-organised to deliver collaborative thinking, and also to the incredible partner agencies who have worked together with us on these projects.”
Havas Sydney Digital Creative Director Jay Morgan said, ‘We took the decision to have a nimble core digital team in the agency, able to work in partnership with all the other departments. It means we are able to get the right people in the room at the right time. The IAB results have been great, but our feeling is that we’re only getting started.”