This pioneering platform based on digital coins rewards fans for their engagement and creates new marketing assets for affiliates
As part of the wider Havas Blockchain initiative by Havas Group, Havas Sports & Entertainment is launching the first blockchain-powered loyalty program for sports organisations and their sponsors / partners to reward fans for their passion.
This pioneering platform based on digital coins rewards fans for their engagement and creates new marketing assets for clubs / federations and their sponsors / partners.
Havas Sports & Entertainment “Fan Relationship Management” practice is now powered by blockchain technology. Blockchain technology provides a direct, transparent and secured transaction system with no intermediaries.
It is a unique opportunity to create a dedicated virtual currency for sports organisations and their sponsors / partners.
Havas Sports & Entertainment provides an end-to-end solution, from the design of the program to social media & digital activations, as well as the development of the blockchain platform and the management of the fan data.
As part of the Havas Blockchain initiative, Havas Sports & Entertainment benefits from a network of blockchain technology experts, including Blockchain Partner, the top French blockchain transformation consultancy, Sandblock the French exchange platform of crypto-assets and Quidam Limited, an Asia-based technology company dedicated to blockchain analytics.
Fan Relationship Management powered by blockchain technology brings a variety of benefits, for all stakeholders.
Fans are being recognised and rewarded for “being a fan” or for becoming a Key Opinion Leader: fan actions are granted with digital coins that can be traded among fans, swapped across various loyalty programs and converted into real consumer goods, exclusive contents, and “money can’t buy” experiences.
Sports organisations leverage their brand value and capitalise upon fans’ goodwill. This dedicated virtual money represents a high potential marketing opportunity for a club / federation, that generates fan qualification and develops new revenue streams.
For sponsors / partners, it creates a direct relationship with fans through a new form of reward, digital coins, and provides access to “fanalytics”, an opportunity to push targeted commercial offers & advantages. It opens a new era for a more ROI-driven sponsorship.
This innovative offer comes with a disruptive business model. Havas Sports & Entertainment positions itself as a business partner for clubs / federations and their sponsors / partners, and mobilises all its expertise and resources to build a successful operation.
For Stéphane Guerry, President of Havas Sports & Entertainment: “Sponsoring may well be the next domain disrupted by the blockchain revolution. We foresee it as an opportunity: blockchain is a powerful lever to create always more meaningful connections between brands and consumers.”
For Yann Baffalio, Head of Fan Relationship Management: “We believe our approach of blockchain adds value to the entire sports ecosystem, building upon the Fans – Passions – Brands tryptic. Fans finally get rewarded for their engagement, and brands access to a new passion-led asset.”