HARRY BLU’S® Selects Togetherwith as Agency of Record

HARRY BLU’S®, the leading spirits brand founded by serial entrepreneur Harry Blustein III and endorsed by international celebrity, TV, and film producer Simon Cowell, proudly announces its partnership with the Buenos Aires - Louisville based advertising agency Togetherwith. This collaboration marks a significant step forward for the brand's advertising and digital marketing strategies.

“Since our inception, we have interviewed several marketing agencies. However, none truly ticked all the boxes as Togetherwith did. Moreover, once Simon became our partner, we realised that we had to elevate our marketing strategies exponentially. Not only in the digital world with social and AI knowledge but with a firm that understands the spirit space. Finally, I found it very traditional that Santiago and Julian flew to Miami to meet with me in person. That helped seal the deal“, said Harry, founder and visionary behind the brand.

Since its inception in 2019, HARRY BLU’S® has experienced an incredible rise in popularity, expanding its product line from the original gin to include vodka and a botanical vodka based on Harry's innovative recipes. With Simon Cowell recently joining the brand as a partner and brand ambassador, HARRY BLU’S® continues to redefine the craft spirits industry.

“Partnering with such an exquisite and differentiating brand distilled in the Magic City propels our ambitions to grow in this very vibrant market. Miami has rapidly ascended to the ranks of leading global cities and we are very happy to establish a strong presence here”, said Julian Roca, chief growth officer at OvareGroup.

HARRY BLU’S® is found at Miami’s hottest bars and restaurants, including LPM Restaurant and Bar and LEKU, and as a Premium Spirit at Total Wine, available in over 300 locations in the US. In addition, the brand has racked up some serious accolades, including multiple awards from SIP (2020 and 2021) and Proof Magazine as well as a “Double Gold” from The FIFTY Best.

Santiago Puiggari, CEO and founding partner of Togetherwith, echoed the excitement of the partnership, "Collaborating with Harry and Simon, two creative-minded and visionary leaders, is truly an honor. Our passion and expertise in brand building for the spirits industry have found a new home. We are eager to embark on this journey with the Harry Blu's team."

Original Argentine-founded agency Togetherwith has been growing dramatically in Latin America and in the US during the last years with his office in Buenos Aires, Argentina, and in Louisville Kentucky, working for clients like Stellantis, Jeep, RAM, Holcim, Comcast, Ingredion, and for KFC, Yum! Brands, Darden Restaurants among others throughout his expert matter agency Ad cucina.